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Half The World Global Literati Award 2016
Privacy Policy

We know you care about how the information you have provided is used. We use the information to help us better understand your needs and interests so as to provide content that match your profile. This Policy explains how we collect, use and disclose that information.

Your consent

When you sign up to become a Registered User (for example through our websites or mobile applications ("apps"), or by the continued use of our services), you consent to the use of your personal information in accordance with this Policy. This includes information that you may provide, including but not limited to sensitive and personal information you may mention in a forum post or in an email to us in relation to any topic within the Site.

Who we are

Half the World Global Literati Award is a project under Half the World Holdings, a subsidiary of Blackrun Ventures. Each company will collect, use and disclose personal information in line with this Policy.

Collection of information Registration, forums, apps and your dealings with us

We collect information about you when you provide it to us. These include the online registration form, participate in one of our reader forums, make enquiries or search certain topics within the Site, or respond to our promotions.

Information from devices

There is peripheral information about you that may also be stored, such as those from the device that you may be using when you interact with our website or use our apps, for example, your geographic location, which may be required to provide services to you that have copyright restrictions. Cookies placed on your computer or device may also send us your information. See our section on cookies for more information about our use of cookies.

Social login

You may log in to our site through third party sites such as Facebook. That site may pass information to us, such as user ID, name associated with the ID, email address and location, plus other information permitted under the privacy policy for that website. In turn, our website may return information about you to that social networking site regarding your login.

Interactivity via posts & comments

We reserve the right to display content in which readers participate in, such as comments, polls, feedback, letters, or email, indefinitely in any relevant context subject to our editorial judgement. In some cases, this may be anonymized.

Public information and posts

We are not responsible for either the information you submit/post or otherwise make available in public areas such as social media sites, including blogs, forums and chat sites; or any use that may be made of such information by any third party. This includes information about yourself or others that you submit.

Other sources

We may also obtain information about you from other companies that have your permission to share information about you, as well as from other online and offline sources. We may combine this information with information we collect directly or indirectly from you.

Information about other people

By giving us information about another person, you confirm that they have appointed you to act for them, for you to provide us with their information, including sensitive personal data, and to the transfer of their information abroad and to receive on their behalf any data protection notices.

How we use and share your information, deliver services, improve experience and personalization

We will use your information to provide you with the requested content and/or products and/or services, to provide a greater personalized experience and to manage our relationship with you, including allowing you to interact, comment, and participate in online games, contests and reward programs. We may use your information to monitor and improve and protect our content, products/services and website, both online and offline. We may also provide you with help and support where we believe it is required. For example, we may contact you should a checkout journey not be completed, if you have provided your information.

The content on our website and in our communications with you may be adjusted depending on what we know about the content, products and services that you may like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalization by using cookies, IP addresses, web beacons, URL tracking and app settings. See our Cookie Policy for more information about how we use these.

Market research and analytics

We may use your information to conduct market research in order to improve the services we offer and to develop new content, products and services.

Relevant communications

From time to time, we may use your information to send you newsletters, emails and other information about your chosen content, products or services, unless you have otherwise specified.

Direct marketing

This may include communications by post, telephone, email and messages to your mobile phone and through social media (such as Facebook and Twitter) about us and our business partners’ products and services, events and offers, including for a reasonable time after you may have ceased a subscription with us.

Where you consent, we may share your information:

Within the companies (as defined in this policy) for use in accordance with this Policy; and with any entity that is affiliated, that may be outside of the country of origin, for use in accordance with this Policy.

Sharing with third parties

The information you provide us may also be passed on to suppliers we use to provide services that involve using data on our behalf, for example public relations or market research agencies. Our suppliers may also collect your information on our behalf but will still be subject to the terms in this Policy.

Should we provide content, product or service that is dependent on age or residency, we may have an obligation to verify this information. For example, content that is deemed mature in nature, we may pass your details to a third party to carry out the verification process.

For any third party that wishes to use your information for their purpose, such as, marketing, we will seek your permission prior to doing so. For example, a prize sponsor for the Award may want to send you their product information.

Co-branded services and features

Should such cases arise, the use of your information will be governed by their privacy policy, which we recommend you read. These refer to co-branded activities, services or features, such as promotions or other Award/competitions/contests, held with a third party where the information you provide may be shared with that third party.

Linked services

Our website may be linked to websites operated by third party companies, and may carry advertisements or offer content, features, games, newsletters, contests, sweepstakes, or applications developed and maintained by unaffiliated companies. We are not responsible for the privacy practices of unaffiliated companies, and once you leave our Site or click an advertisement you should check the applicable privacy policy of the other service.

Allowing social sharing functionality

By logging in with or connecting your account with social media, you are permitting us to share information we collect from and about you with that social media provider, other users and your friends, and you understand that the social media service’s use of the shared information will be governed by the social media service’s privacy policy. If you do not want your personal information shared in this way, please do not connect your social media service account with your account, and do not participate in social sharing on our websites or apps.

Disclosures required by law

Your personal information will be disclosed where we are obliged by law to do so. We may also disclose your personal information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes, such as fraud.

Acceptable use of services

If you post or send offensive or objectionable content anywhere on or to our website or app, or otherwise engage in any disruptive behaviour on our website or app, we may use the information that is available to us about you to stop such behaviour. This may involve informing relevant third parties such as your employer and law enforcement agencies about the content and your behaviour.

Sale of our business

If we sell part or all of our business, customer information may be one of the transferred business assets. If this happens, your information may be disclosed to any successors of our business for them to use for the purposes set out in this Policy.

Payment and credit checks

Customer information will be used to take payment for products and services and may be used to verify credit details related to this payment. Permission to do so is implicit in providing financial details to process payment. Direct debit information may be retained for ease of renewal of services.

If you apply for credit, then, in order to help us to make credit decisions about you, prevent fraud, check your identity and prevent money laundering, we may search the files of credit reference agencies who will record any credit searches on your file. We may also disclose details of how you conduct your account to such agencies. The information will be used by other credit grantors for making credit decisions about you and the people with whom you are financially associated for fraud prevention, money laundering prevention and occasionally for tracing debtors.

Data Transfers

In accordance with applicable data protection legislation in UK, Europe, USA, and Asia.

When you give us information about another person, you confirm that they have appointed you to act for them and agreed to the transfer of their information abroad.

User Access and Control, Updating your information

Please ensure you update your personal information or tell us if it changes or is inaccurate. You can update your details, for example your email address, through the “My Profile” or an equivalent section if you are a subscriber. You may also email us at

Controlling direct marketing

Should you change your mind about receiving direct marketing from us, you may contact us at or by following the unsubscribe instructions in the communication.

Controlling other communications, Retention of personal information

We will retain your information for as long as necessary for the uses set out in this Policy. If you ask us to delete your information before that time, we may not be able to do so, due to technical, legal, regulatory and contractual constraints. For example, we would need to retain your name and contact details for suppression purposes if you do not want to receive direct marketing from us.

If you ask for your account to be closed, we will do this as soon as is reasonably possible subject to any applicable terms and conditions relating to the account. Personal information from closed accounts is retained in order to comply with legal obligations, prevent fraud, collect any fees owed or to resolve disputes.

If we withdraw content, a product or service, such as an online forum, we may either archive or delete the information you have provided to it.

Contact Us

By email:

By mail:
3 Phillip Street
#17-01 Royal Group Building
Singapore 048693

Effective: March 8, 2016

Cookies, tracking technologies, and how we use them

This Policy covers our use of cookies, IP addresses, and other technologies. It applies to all companies identified in the Half the World Global Literati Award Privacy Policy.

What are Cookies?

Cookies and other online tracking technologies are small bits of data or code that are used to identify your devices when you use and interact with our websites and other services. They are often used for remembering your preferences, to identify popular news stories, and remember you’re logged in, allowing you to comment on stories.

Cookies may collect a unique device identifier assigned to your device, geo-location data, and other transactional information for that device.

What Cookies do we use and how do we use them?

Cookies are vital for the running of our services on our website and app. Without the use of these cookies, parts of our website would not function. We use these cookies to tell if you are using a free trial, for example, or are logged in to your account, which allows extra functionality such as making comments on content.

Analytics Cookies

These collect information about your use of our website and app, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages allowing us to provide the most relevant content to you. They help us record how you interact with our website, such as how you navigate around pages and from page to page; improving customer journey around our site. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally, these cookies allow us to see overall patterns of usage at an aggregated level.

Web Beacons

Webpages and HTML emails may contain a small snippet of code called a web beacon. In their simplest form, web beacons allow a website to transfer or collect information through a graphic image request. Websites may use web beacons and cookies for many purposes, including site usage analytics, advertising auditing and reporting, and content and advertising personalization.

We may collect information through web beacons about your web browsing activities such as the address of the page you are visiting, the address of the referrer page you previously visited, the time you are viewing the page, your browsing environment and your display settings.

We may use the information we collect through web beacons:

  • To understand traffic patterns and the number of visitors to our network of websites and other websites that we partner with.
  • To understand how you use and interact with our products and services.
  • To improve our product and services.
  • To optimize your browsing experience.
  • To provide anonymous individual and/or aggregate auditing, research, modeling and reporting for our advertisers and other partners. No personally identifiable information about you is shared with our advertisers and other partners as part of these services.
  • To use in our web analytics.
  • To provide you relevant advertising and content.
  • To determine which email messages sent by us, or our agents, were opened and to note whether a message was acted upon.

We use Google Analytics user id technology when possible:

  • To connect analytics information with your account.
  • To collect accurate information.
  • To have a holistic view across sessions and devices when you interact with our products and services.
  • Does not let Google, advertisers, and partners personally identify you.
  • We use session unification.

Flash Cookies

A Flash cookie (also known as a Local Share Object, or LSO) is a collection of cookie-like data that a website running Adobe Flash can place on your hard drive. Like regular cookies, Flash cookies contain information about when you visited the site, and may contain tracking and settings information.

We do not use Flash Cookies.

Tracking URLs

Tracking URLs are special web links that allow us to measure when a link is clicked on. They help us measure the effectiveness of campaigns, advertising, and the popularity of content that are read.

Usage of services

When you access and interact with our services, tracking technologies may collect certain information about those visits. For example, in order to permit your connection to our websites, our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location.

We collect, use and store information about your usage of our services, websites and apps, such as pages you have visited, content you have viewed, search queries you have run, and advertisements you have seen or interacted with.

The content on our websites and our communications with you may be personalised depending on what we know about the content, products and services that you interacted with. This helps us to highlight content and articles that we believe will be of interest to you and provide a better experience.

Managing cookies

Most modern browsers are set to accept cookies by default, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser.

Please note that by blocking any or all cookies you may not have access to certain features, content, or personalisation available on our website.